Many large corporations manage not just a primary brand but also multiple sub-brands that must align with the overarching identity while maintaining their own distinct presence. So how do we ensure each brand thrives while reinforcing overall brand recognition?
Drawing from her experience in the...

Presented by Amelia Nash RGD

In a world where sustainability is no longer a trend but a necessity, designers play a critical role in shaping brands that stand for environmental responsibility. However, the line between authentic sustainability and greenwashing can be thin—and crossing it can har...

Presented by Armis Goodarzi RGD. Moderated by Amanda DeVries RGD.

In Canada’s diverse and bilingual design landscape, many graphic designers from non-Roman script backgrounds face challenges when adapting to Roman typography, particularly in editorial design. Differences in writing direction, le...

Interactions speak louder than words - How do the decisions we make when designing user interfaces reveal the stories we want our visitors to experience? With insights from AREA 17’s recent work, this talk explores the intersection of UI design and story, and how and why narratives are embedded i...