This webinar will provide practical guidance on building strong brands from a trademark perspective. It will cover best practices for trademark searching and clearance, key considerations when advising clients on rebrands and new brand launches and an overview of the Canadian trademark registration process to help mitigate risk and support long-term brand protection.

Learning Outcomes:

Understand the key elements of a strong, protectable brand from a trademark perspective.
Understand best practices for trademark searches and what the clearance process involves — so you can speak confidently with clients about it.
Advise clients more effectively during rebrands and new brand launches, including when to involve trademark counsel.
Recognize common pitfalls in the trademark search and registration process and how to mitigate them.
Apply practical guidance to support brand strategy while managing legal and commercial risk.

Presented by Mimi Palmer
Mimi is a Partner in the Technology & Intellectual Property and Privacy Practice Groups at WeirFoulds LLP with a commercial practice that focuses on intellectual property, marketing and advertising, and technology law matters. She advises clients on matters pertaining to trademarks and copyright, loyalty programs and promotions, licensing, data and brand protection, privacy compliance, and anti-spam laws. Mimi is also a registered trademark agent and brings extensive in-house experience from leadership roles in retail and loyalty marketing, and is also a dedicated mentor and advocate for advancing women in law.