Many large corporations manage not just a primary brand but also multiple sub-brands that must align with the overarching identity while maintaining their own distinct presence. So how do we ensure each brand thrives while reinforcing overall brand recognition? 
Drawing from her experience in the construction industry—where one main logo represents a company with multiple sub-brands—Meghan will share insights into what works (and what doesn’t) when building a cohesive brand strategy. From maintaining consistency to fostering brand loyalty, this webinar session will explore practical strategies for effectively managing a multi-brand ecosystem.

About Meghan Cree-Smith
Meghan is a creative leader with expertise in design, branding, and marketing strategy. She drives impactful storytelling and brand experiences in the construction industry on the marketing & proposal team at Bird Construction. With a Master’s Degree in Design Management from Pratt Institute, Meghan blends creativity with strategic thinking to develop compelling visual communications.
Her career includes roles such as Creative Lead at London Drugs and Design Representative on the Development Permit Board for the City of Vancouver, where she contributed to innovative design solutions.
Based in Winnipeg, Manitoba, Meghan is passionate about thoughtful design, effective communication, and leading creative teams to deliver meaningful results.