Tina Smith often describes her work as type-driven: work that uses type as hero, clearly communicating the essence of a brand or story. But she's also driven to do typographic work on her own. What does it mean to be type driven, both professionally and personally? Reviewing a range of type-focused projects, she'll show how passion for type and exploration in personal projects manifested in brand identity and editorial work.

You’ll learn how progress working on your design passions over time builds a robust portfolio and translates into client work, and how to use iteration, intuition and editing to develop more effective logotypes and editorial design.