Beyond the Brand Book

Beyond the Brand Book

Brand books are important to ensure consistency across all communication materials, but they can be one-dimensional, leading to lifeless homogeneity. In this presentation, we will explore ways to maximize the impact of your brand by leveraging the essence of your brand and not just the graphic guidelines. Design is experiential and visual problem-solving. To connect with users and consumers in a crowded space, one must design with unique intent and go beyond the brand book.

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Beyond the Brand Book