Great packaging is about much more than creating eye-catching graphics. From strategy and design considerations, regulatory requirements, budgets and manufacturing constraints, packaging projects involve a complex network of decisions that often remain hidden from view.

This session pulls back the curtain on the packaging process, offering both emerging and experienced designers a practical look at how packaging moves from concept to shelf. Amanda DeVries RGD & Dahlia Ishak will offer real-world examples and lessons learned from the industry, attendees will gain a deeper understanding of the challenges, opportunities and collaborations that shape successful packaging projects. Whether you're new to packaging or looking to sharpen your knowledge, you'll leave with actionable tips and a clearer view of the entire packaging journey.

This panel session will be conducted as a brief talk, followed by extensive Q&A session to open the floor for discussion.