Print projects can be as rewarding as they are challenging. In this webinar, join a discussion with representatives from Flash, including Jay and Steve, alongside designer and professor Dominic, as they explore the journey of a print project from both the printer and designer perspectives. Together, they will discuss the triumphs, surprises and lessons learned along the way, offering insight into what makes print projects succeed and what pitfalls to avoid. Whether you are a designer looking to understand production realities or a printer keen to see the creative side, this session will provide practical tips, candid stories and an engaging look behind the scenes of the print world.

Panelists:

Steve Frattaroli
Steve is an Account Manager at Flash Reproductions, where he helps brands and designers turn creative ideas into tangible, beautifully executed print and packaging. With a background rooted in design thinking and hands-on production, Steve has collaborated with clients like Canada Goose, Shopify, and some of Toronto's top designers — translating bold concepts into real world results.

Jay Page
Jay is an Account Manager at Flash Reproductions with over 25 years of experience in the print and paper industries. Beginning his career in paper before moving into printing, he has worked across web and sheetfed printing, flexography, digital, and screen printing. This broad expertise allows him to specialize in high-end print production, supporting design-driven clients with their unique and custom print and packaging projects.

Dominic Ayre RGD
Dominic graduated from The Bournemouth & Poole College in the UK and has worked as a designer for more than 25 years. As the Creative Director at Hambly & Woolley, Dominic focuses on high-level strategic initiatives with clients such as York University, Caseware, University of Toronto, Horizon Trading Solutions, Canadian Chamber of Commerce and RTOERO. Hambly & Woolley recently published issue No. 2 of their Journal for the Curious: Find. Currently on faculty at George Brown College, Dom is an enthusiastic mentor to new designers and is well known within the design community for his expertise in branding, typography, web platforms, design trends and popular culture. Dominic is also the designer publisher of Do Not Xray. A zine dedicated to the joy of experimental typography and techno music.