In this vibrant presentation "Creating Customer Obsession & Memorable Experiences with Limited Resources", Johnny Cupcakes explains why customers tattoo the Johnny Cupcakes logo on themselves and how you (and your clients too) can build this kind of brand loyalty. Whether it's through merchandise or collaborations, brand differentiation or events, package design, marketing, business cards or pop-up shops, you'll leave this session with a fishing net full of new ideas on how to bake up experiences that your customers and your customers' customers will be talking about, celebrating and even coveting.