Tina Smith: Type Driven
Women In Design
•
40m
Tina Smith often describes her work as type-driven: work that uses type as hero, clearly communicating the essence of a brand or story. But she's also driven to do typographic work on her own. What does it mean to be type driven, both professionally and personally? Reviewing a range of type-focused projects, she'll show how passion for type and exploration in personal projects manifested in brand identity and editorial work.
You’ll learn how progress working on your design passions over time builds a robust portfolio and translates into client work, and how to use iteration, intuition and editing to develop more effective logotypes and editorial design.
Up Next in Women In Design
-
Lisa Congdon – How Engaging With the ...
2022 RGD So(Good) Awards Branding by Rally Rally. Interview with Jay Wall RGD.
&
Lisa Congdon – How Engaging With the Personal Can Lead to More Aligned Client Work
Lisa Congdon is an Internationally-known Fine Artist, Illustrator & Writer. Lisa's career has been built on making and sharing wor...
-
Jennifer Taback RGD: Designers as Too...
As an Indigenous designer and strategist, Jennifer discusses the role designers can play in reconciliation by examining the information they gather, how it is presented and the importance of creating authentic, informed visuals. Join her as she explains how to create the bridges required to effec...
-
DTVan 2018 – Ellen Lupton: Design for...
Design tells stories that touch people’s minds and bodies. Storytelling helps designers reach people in emotionally fulfilling ways. Designers in today's cross-disciplinary, multimedia world create objects, images and brands that activate all the senses. Designers can employ ideas about narrative...
